On the left is one of the first shirts I ever "designed". On the right is one of our latest releases.
That one on the left is garbage. I wouldn't wear that. Neither would you. Makes sense.
Today, we have the Heart of Gold tank top decked out with custom printed tag, metallic gold and silver ink, all on a top-notch American Apparel tank top. It's basically everything you could really ask for in a piece of clothing. Covers up your nipples, gets you laid*, it's super soft, and doesn't fade.
We went from the royal fuck up on the left to the priceless gem on the right over the course of a year with quite a few other designs along the way. The point I'm very poorly making is that good things normally do take time to cultivate. Ninety nine times out of a hundred, the things worth having don't come easy.
Nothing has been easy with this brand. We're still broke as all hell, hardly have any shirts to sell, have no clue what we're doing when it comes to marketing and business in general, but we're working every day to change these things and, slowly, it's working.
I'd just like to encourage everyone, especially all the musicians full of passion for their music, to continue pushing with everything you have inside you. The days may be bleak, but there will come a time that you'll realize things have changed for the better and will continue to do so as long as you keep pushing as hard as you can.
I'll see you on the road.
*Results may vary